lifestyle & accessories

Product Design, Illustration

I created the graphic packages for all of the following collections – from concept, to production, file handoff, approvals, and creation.

miami

Inspired by one of the brightest cities in America, the Miami collection is a study in texture, color, and scale. It was originally created to match bikes in the Townie Go! 7D and Cruiser Go! lines, but continues to be a favorite among many Electra customers.

fern

Loosely inspired by Alexander Morris, the flora and fauna of the woods come together in this moody, enchanting set. When possible, the background is a deep, right metallic green to create a backdrop for whimsy animals and plants.

tutti frutti

It's delicious. It's cute. It's Tutti Frutti. What says summer more than popsicles and delicious fruit? This collection was created to match with a kids' bike of the same name. We kept it very simple and bright – an assortment of cool treats set on a friendly pink background.

coral

Natural organic vibes make up this pastel collection, which complements Electra's city bike and e-bike lines.

gnome

Mischievous, mysterious, and just so doggone cute. These lil’ heart-breakers are color-matched to a variety of bikes. Throughout the years they've become somewhat of an unofficial Electra mascot, even appearing in our 2024 holiday campaign as Santa's elves.

And just for kicks, here are some bells from the past couple of years. 👌

⇦ back to all electra bicycle co.

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