electra bicycle company

Electra is a lifestyle bicycle brand focused on the 90%. Not the road bike fanatics in lycra, not the mountain bike dudes in a full face helmet, but regular people who want to incorporate a bike into their every day life. People who enjoy cruising by the beach, biking through their neighborhood, or picking up their helmet instead of their car keys for a grocery run. 

I had the pleasure of contributing to the Creative Team for 9 ½ years. Our team functioned as an internal creative agency – handling everything from bike graphics, website, digital marketing, accessory design, product launch campaigns, social media, printed materials, packaging, internal communications... The list goes on an on. Basically everything featuring the Electra logo went through our team. 

It's a lot.

If you have any specific questions about my role at Electra, my work, or anything else, don't hesitate to contact me! Chances are, I probably have an Electra work story that's relevant.