buyer's guide

Printed Catalog, Graphic Design, Layout, Print

The annual Electra catalog was due for a makeover in 2021. We were trying something new – combining the consumer-facing catalog with the dealer-facing buyer's guide. The original request was simply to add in accessory pairings to many of the bikes. But, while we we're updating the layout, why not make it better? I added in bigger, stylized typography, accent imagery from Unsplash, bright color bars, and gave it a general glow up.